The humble ball chain is a ubiquitous piece of kit we're all familiar with. Whether it's the chain that dangles from a price tag or the string that pulls the blinds open – we've all got a story. Ball chains are also a pretty common piece of jewellery, being the standard choice for just about every off-the-shelf pendant.

aren't in the business of off-the-shelf though, instead they're in the business of making the seemingly everyday items even more beautiful. So how does one do that with a ball chain? – you might ask. Make it from 18 karat yellow gold of course! This isn't your "gold tone" costume stuff, it's all solid gold. A completely unnecessary and fantastic decision turns one of the most utilitarian accessories into a precious object.

Like every GOOD ART piece the chain is made entirely in-house in their own foundry. The intricately detailed clasp takes a part of the chain normally hidden and makes it the most beautiful part – in this case thanks to the "Goosebumps" knurled finish.